A bit like Obelix who fell into the magic potion when he was little, Max fell into a barbecue!

In his parents' hardware store, he assembled barbecues for customers from the age of 12.

He has thus become a barbecue maniac. The man considered to be the "Master of the Grill", Steven Raichlen, considers Max to be "a young Steven Raichlen", which is saying something.

In 2013, Max and his brother opened their shop in their parents' home, but they quickly realized that demand was very high.

They opened the first BBQ Québec branch in Ste-Foy in 2014. A second one opened in Boucherville in 2015 and a third one in Laval in 2016.

As with the Stastny brothers who passed on their passion for hockey, for the Lavoies, it is the passion for barbecue that is in the family genes.
 
It was while watching his father and older brother "play" with barbecues that Jean-Philippe discovered his passion for this cooking method. "We always watch what our older brother does that's cool, and he was really into barbecuing, so I got interested in that too," says JP.

By watching Max, JP decided to take a greater interest in BBQ, the techniques, accessories and products available in order to eventually introduce everyone to BBQ culture.

After finishing his studies, Jean-Philippe joined his brother in the company. He now takes care of giving barbecue classes and corporate events throughout the province. He also publishes several web capsules on social networks.

Always looking for new things, he created, with the help of his brother, a series of sauces and spices, new types of which will appear in 2018. He is also the one who tests new technological gadgets for the barbecue, such as digital thermometers, for example.