A bit like Obelix who fell into the magic potion when he was little, Max fell into a barbecue!

In his parents' hardware store, he assembled barbecues for customers from the age of 12. He thus became a barbecue maniac. The one considered to be the "Master of the Grill", Steven Raichlen, considers Max to be "a young Steven Raichlen", which is saying something.

In 2013, Max and his brother opened their shop in their parents' home, but they quickly realized that demand was very high. In 2014, they opened the first BBQ Québec branch in Ste-Foy. A second one opened in Boucherville in 2015 and a third in Laval in 2016.

Book, radio, TV, web

In April 2015, he launched the BBQ au Max recipe book, which is for everyone who wants to have a blast while barbecuing! On the menu, decadent and original recipes like a surf and turf burger, pulled pork poutine or bacon millefeuille. In addition, there are also dessert recipes for those with a sweet tooth, crazy drinks and marinades to make your mouth water.

Max has also appeared on several TV shows, in radio interviews and in web capsules. He has also appeared on the small screen in shows such as Ça vaut le coup (Télé-Québec), Ça commence bien (V Télé), Salut Bonjour weekend (TVA) and Indice UV (Radio-Canada). He also participated in the show Boire avec Pierre-Yves Lord (TVA) and he also participated in the filming of a Ricardo show in 2015. Max also participated in the creation and co-hosted the show Oui Chef BBQ! (Max) in 2015.

The BBQ Québec company was even the subject of a documentary, Les Conquérants du gril, a series of 10 30-minute episodes, broadcast on Z Télé in the summer of 2016. Max also participated in the radio show Medium large, on Radio-Canada radio. He has also been seen in various web capsules on BBQ Québec's social networks.

Across Quebec

BBQ Québec innovated in 2017 by offering products throughout Quebec. BBQ Québec zones have been integrated into hardware stores, creating more than 100 new points of sale across the province, as well as in Ontario and Eastern Canada. Its ultimate goal? Nothing less than to position Quebec in the top 5 most famous places on the planet for BBQ.

Competitions and prizes

• BBQ Fest, Quebec, 2013; Winner of 1st place in the ribs category
• American Royal; World Series of BBQ, Kansas City, 2013, 8th place in the brisket competition (supporting John Lattuca)
• World Food Championship, Las Vegas, 2013; 1st prize in the side dish category out of the top 100 international teams
• Memphis in May World Championship, 2014; Max joins Team Canada and they win the award for the best BBQ tomato sauce in the world
• American Royal; World Series of BBQ, Kansas City, 2015; 7th position for its baked beans
• French Barbecue Championship, 2016; 1st prize KCBS chef's choice, 3rd place in the bull category, 6th position in the Hamburger category
• Return to the American Royal in 2018 with 'La Team' and the creation and broadcast of the Web series illustrating the team's preparation until their participation in this world BBQ competition.
• First place winner in 2019 for BBQ 'cooking' accessory of the year, the All-in-1, in Dallas at HpbExpo; an accessory (tested hundreds of hours for its recipe opportunities) allowing you to make, among other things, pizza like a pro, at home!
• First place in the "burgers" category and first in Quebec in all categories in the "Taste of Canada" competition which took place at the World Food Championships in New Orleans in March 2020.
• Official invitation to the prestigious World Food Championships to be held in Fair Park, Texas in November 2020.

• Your BBQ? Napoleon Prestige 500 black (gas) and Weber Performer Premium with an All-in-one (charcoal).
• Favorite place to BBQ? I like to have a quiet family BBQ in my backyard, but I do a lot of them at events!
• Who do you BBQ for? First of all, for people, since the primary goal of BBQ Québec is to promote BBQ culture! Of course, when I'm at home with my wife and kids, I BBQ for my family!
• How often do you BBQ? Ideally three times a day, every day! I try to do it as often as possible!
• Your favorite spices? Montreal from BBQ Quebec.
• Do you eat spicy food? Yes, I would say 3.5/5.
• Meat or fish? Meat! I love prime rib.
• Your BBQ specialty? I am very creative and love to create new things. Often, I see a recipe in a book and I modify it as I see fit.
• What does a Friday night look like for you? When I'm not working, I love spending time with the kids. Playing outside with them or watching movies or shows on TV.
• Where do you see yourself in 5 years? Traveling the world to promote BBQ and who knows, maybe BBQing on the planet Mars!
• Your best BBQ memory? One day we had a huge family party at my father's house and there was "brisket", pork shoulders, beans, a mechoui with pork loins, it lasted 2 days and everyone had fun.